API Best Practices Blog
Beyond the Browser: The API web »
Maybe it was because I was reading it on my new iPad, but really enjoyed this post by John Doerr and partners on TechCrunch last week.
Was struck by the phraseology 'beyond the browser' and that we're quickly moving " beyond web sites limited by browsers… to interactive, connected applications with incredible simplicity, speed, and fluidity.... that will transform everything."
Couldn't agree more, especially when we consider the next 5-10 billion devices sold (via Mary Meeker's amazing Web 2.0 deck below, slide 32) will not be PCs with browsers but connected devices - from the iPad to your Xbox or Tivo that don't use browsers but instead connect to content providers with APIs.
We are moving beyond the browser to the "API web", where much of your company’s web traffic will come from a non-browser source. Enabling the API web is our mission.

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