Sonoa provides our partners and consumers better service, reduces operational costs and provides an innovation platform as we open feeds and APIs.
– Andrew Toy, VP of Mobile and Syndication Strategy, MTV
Background
MTV Networks operates a portfolio of cable TV channels including MTV, VH1, CMT, Nickelodeon, Spike TV, and Comedy Central.
MTVN deployed Sonoa's cloud-based service to give online syndication partners an automated platform for reliably consuming and deploying content feeds.
Sonoa provides operational and business visibility so MTVN can understand the performance and usage patterns of each feed and enforce custom service levels for each partner.
Challenge
- Syndicate customized content to dozens of media partners via feeds
- Ensure thousands of feeds are reliable and fast to ensure customer satisfaction
- Provide segmented service levels and business terms for different customer segments
Solution
- Selected Sonoa to provide visibility, control and scale over thousands of feeds
- Sonoa deployed as fully managed cloud service on Amazon EC2 in less than two weeks
- Sonoa replaces manual work to validate and customize feeds for each partner.
Results
- Business-level visibility into partner, customer, developer usage
- Improved partner and consumer satisfaction by improving feed health and performance
- Significant reduction in manual work to assemble, validate, debug feeds
