Reaching new audiences through personalized, customer-facing Web services

A major entertainment company is growing market share by distributing personalized content to social networks and new media channels. The company needs to rapidly create hundreds of channels tailored for the various audiences served by its distribution partners. As such, IT needs to provide each partner with profile-based personalization and targeted ad insertion.

IT's challenge is to support the rapid addition of hundreds of partners without requiring custom development for each channel. Access to sensitive customer profiles and content needs to be tightly controlled. Robust monitoring against multiple SLAs is required. And content needs to be enriched with targeted media. The solution also needs to work with existing profile information, and complement the existing content distribution network by implementing each channel's specific customization through Web services metadata.

Sonoa's ServiceNet provides a virtualization layer that enforces profile-based personalization and content enrichment. IT can quickly provision new channels and deliver services interoperability using a configuration-based approach, eliminating repetitive coding. A single control point enforces security, content and access levels, SLA governance, and auditing. ServiceNet provides the performance and message throughput needed to support personalized content for millions of consumers. And it enables IT to rapidly add hundreds of channels to reach new audiences, driving revenue in today's highly competitive digital media marketplace.